Action on society: Our communities
Being a force for good in our communities
Content finalised at beginning of May 2021 related to CCEP’s operations in Western Europe.
For more information on sustainability related to CCEP’s operations in Australia, Pacific and Indonesia click here
We’re determined to make a positive difference both in our workplaces and in our local communities. Ensuring our people’s and our communities’ wellbeing and safety is our priority.
Many of our communities face significant social challenges, including high levels of youth unemployment and social exclusion. We are proud to have been an integral part of our communities for generations and in 2020, we’ve been using our strong local links to help communities and vulnerable groups – especially people from disadvantaged backgrounds – who have been hit hard by the COVID-19 pandemic.
Supporting our communities has never been so important. We want to act as a force for good by supporting local community partnerships and by helping disadvantaged young people gain the employability, skills and confidence they need to succeed.
As part of our work to support local communities, we encourage our employees to take part in a wide range of volunteering activities connected to our sustainability commitments.
Our actions in our communities helps to support UN Sustainability Development Goal 1, UN Sustainable Development Goal 4 and UN Sustainable Development Goal 11.
It has been a challenging time for vulnerable youths due to COVID-19. Through our long standing partnership with CCEP, we have been able to identify and fund new ways of supporting those who need it the most.
Amela Ljubuncic
Key Account Manager Strategic Partnerships, Red Cross Norway
Our 2025 commitments
- Employee volunteering
- Community support
We’ll expand the contribution we make to society by increasing our employee volunteering and supporting local community partnerships.
Our employees play an important role in supporting our local community partnerships and volunteering their time to take part in a wide range of activities connected to our sustainability commitments, such as litter pick-ups, charity sports events or youth mentoring schemes.
In 2019, we introduced a new volunteering policy enabling all employees to use two paid working days every year volunteering for a charity or cause of their choice.
We’ll support initiatives which help young people gain the employability, skills and confidence they need to succeed.
We believe that everyone should be given the opportunity to fulfil their potential – whether it’s by gaining meaningful employment, learning a new skill or starting a business.
We focus our investments on local community partnerships, with a particular focus on initiatives which help young people from disadvantaged backgrounds gain the employability, skills and confidence they need to succeed.
Our progress in 2020
Our stories
During the first weeks of lockdown across Europe, we worked closely with The Coca-Cola Company and the Coca-Cola Foundation to provide substantial financial aid to emergency relief in our territories. This formed part of a contribution of over $120 million globally to support COVID-19 relief efforts in affected communities, with beneficiaries of the fund including the Red Cross, FareShare and local NGOs. We also donated more than 600,000 unit cases of products to hospitals, NGOs, government institutions, foodbanks and those working in front line response.
In Germany, we supported “Projekt: LokalLiebe”, an initiative run in partnership with over 860 restaurants. For each reusable glass bottle of ViO, Apollinaris and Honest sold, we donated two cents to a local charitable or community cause chosen by the participating restaurateurs. Despite the temporary closure of restaurants due to COVID-19, a total of €93,348 was donated to over 65 charitable projects and organisations in 2020.
In 2020, we teamed up with Fryshuset and we_change, Sweden’s largest sustainability initiative for young people, in a project to raise awareness of sustainability issues. CCEP employees took part in two digital sustainability hackathons which were attended by 176 young people. In the workshops, we jointly explored solutions to help us tackle sustainability challenges.
In partnership with Restos du Cœur in France, we created FIER.ES, an initiative that builds self-confidence and provides a pathway to employment for young people and women from marginalised groups. Through the programme we provide vocational workshops, training with our sales and manufacturing teams, and simulated interviews with our HR professionals.
Picture has been taken before COVID-19 pandemic
Our employees took part in several volunteering activities across our territories to support COVID-19 relief efforts. In the Netherlands, CCEP employees volunteered to serve food at a hospital in Amsterdam, while in Spain volunteers worked with NGOs to support elderly people and those living alone. In Belgium, our employees supported the COVID-19 relief effort by volunteering through the Red Cross and the charity Hulp voor Helden (Help for Heroes).