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Action on packaging

Making our packaging more sustainable

Content finalised at beginning of May 2021 related to CCEP’s operations in Western Europe. 

For more information on sustainability related to CCEP’s operations in Australia, Pacific and Indonesia click here

Reducing the impact our packaging has on the environment is at the heart of our packaging strategy. We are on a path to zero – zero waste and net zero GHG emissions.

Our packaging represents approximately 40% of our total value chain carbon footprint. Reducing the footprint of our packaging will be a critical part in our journey to reach net zero GHG emissions by 2040.

We want to reduce our use of packaging where we can (via lightweighting, removing unnecessary packaging and by innovating in refillable and dispensed solutions and services) and ensure that all the packaging we do use is collected so that it does not end up as litter or in the oceans and can be recycled and reused as part of a circular economy.

Our action on packaging supports UN Sustainable Development Goal 12 and UN Sustainable Development Goal 14.

It is our ambition to create an energy efficient solution for circular product to product recycling of polyester. The support of CCEP Ventures will enable us to start with difficult to recycle food grade PET and take the first step towards our ultimate vision of recycling all polyester again and again.


Josse Kunst

Chief Commercial Officer, CuRe Technology

Our 2025 commitments

  • Recyclability
  • Packaging collection
  • Recycled or renewable material
  • Inspire to recycle
  • Sustainable packaging

We’ll make sure that 100% of our primary packaging is recyclable or reusable and we’ll remove all unnecessary or hard to recycle packaging from our portfolio.

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In 2020, 98% of our packaging was recyclable. By 2025, we will ensure that all of our primary packaging, including the cartons and pouches we use for some of our drinks, are fully recyclable and compatible with local packaging collection infrastructure. This is aligned with The Coca-Cola Company’s global pledge to use 100% reusable or recyclable packaging as part of their World Without Waste strategy.

Read our factsheet

Read our plan on a page



Packaging collection

We’ll work with local and national partners to collect 100% of our packaging in Western Europe, including support for well designed deposit return schemes where a proven alternative does not exist.

CCEP Packing collection 580x486v2

Within CCEP’s territories, DRS are in place in Norway, Sweden, the Netherlands and Germany. We are also working closely with policy makers to implement DRS in Scotland and Portugal where legislation is already in place. In our other markets we continue to work with a range of recycling and collection organisations, including Fost Plus in Belgium, CITEO in France, WRAP and Valpak in GB, and Ecoembes in Spain. 

Read our factsheet


Recycled or renewable material

We’ll make sure that at least 50% of the material we use for our PET bottles comes from recycled plastic (rPET) by 2023 and we’ll aim to reach 100% recycled or renewable plastic in the future.

CCEP rPET 580x486v2

Using recycled material in our bottles and cans keeps valuable resources in a circular economy and reduces the carbon footprint of our packaging. We are investing in new technologies, like enhanced recycling, and engaging in partnerships to ensure a reliable supply of high quality rPET in all our markets. In 2020, 41.3% of the plastic we used to make our PET bottles across our business was rPET.

Read our factsheet


Inspire to recycle

We’ll use the reach of our brands to inspire everyone to recycle.

CCEP Recycling campaign 580x486v2

Consumers have an important role to play in helping to ensure that our packaging is collected and recycled and does not end up as litter or in the oceans.

We’re determined to use the reach of our brands to encourage everyone to recycle more. Across our markets we support a wide variety of consumer recycling and anti-litter campaigns, as well as putting clear recycling messages across all our packs.

Read our factsheet

Sustainable packaging

We’ll lead the way in pioneering sustainable packaging – including renewable materials, refillable and dispensed delivery models and smart new ways to reduce packaging waste.

CCEP Marine bottle 580x486v2

Innovation is an important pillar in our strategy. Our Coca-Cola system Sustainable Packaging Office (SPO) streamlines all the technical and exploratory sustainable packaging work across our geographies, accelerates our innovation and supports progress towards our goals. 

CCEP Ventures, our innovation investment fund, supports the SPO by providing early stage funding to technologically
advanced companies and start ups that, among other things, enable us to explore new ways to bring sustainable packaging innovation to life.

Read our factsheet  

Our progress in 2020


of our primary packaging was recyclable


of the PET used in our plastic bottles was recycled PET


of our packaging (PET and glass) was refillable