Action on packaging
Making our packaging more sustainable
We’re committed to leading the way towards a circular economy where 100% of our packaging is collected, reused or recycled so that none of it ends up as litter or in rivers or oceans.
To achieve this, we are working to minimise the impact of our packaging on the environment by designing it for recyclability, investing in refillable packaging, reducing packaging weight and increasing the use of recycled and renewable content. We are working with customers, local governments and other stakeholders to improve local collection and recycling rates, including supporting well-designed deposit return schemes. We are leading the way in pioneering sustainable packaging, including exploring new packaging-free delivery models. We are also working with The Coca-Cola Company, using our brands to inspire consumers to recycle more, Our work on packaging helps to support UN Sustainable Development Goal 12 and UN Sustainable Development Goal 14.
Do you have questions about our commitments, our progress or anything else relating to our Action on Packaging?
Action on packaging: Our 2025 Commitments
Recyclability
We’ll make sure that 100% of our primary packaging is recyclable or reusable.
Packaging collection
We’ll work with local and national partners to collect 100% of our packaging in Western Europe, including support for well-designed deposit return systems.
Recycled or renewable material
We’ll make sure that at least 50% of the material we use for our PET bottles comes from recycled plastic by 2023.
Inspire to recycle
We’ll use the reach of our brands to inspire everyone to recycle.
Sustainable packaging
We’ll lead the way in pioneering sustainable packaging – including renewable materials and smart new ways to reduce packaging waste.
Progress against our targets in 2018
Action on packaging: Our Stories
Recycling the unrecyclable: our partnership with Loop Industries - which uses technology to create high quality PET from plastic waste - helps to accelerate the increased use of recycled materials in our bottles. Read more
We supported CITEO’s ‘You Sort, We Recycle’ campaign in France to encourage consumers to sort their plastic bottles so they can be recycled and made into new ones. Read more
Cleaning up our oceans: we support the Mares Circulares (Circular Seas) project which saw over 5,000 volunteers collect a total of 584 tonnes of litter from 82 beaches in Spain and Portugal in 2018. Read more
We supported Keep Britain Tidy's Great British Spring Clean initiative which saw colleagues taking part in a range of litter clean-ups around our sites and in their local communities. Read more
We have partnered with Merlin Entertainments in Great Britain to offer people 50% off entry to the UK's best known attractions for any plastic bottle they recycle via our on-site reverse vending machines. Read more
In 2018, we joined WRAP's UK Plastics Pact, proudly committing to working with the industry to tackle the issue of plastic pollution by cutting packaging waste and improving recyclability. Read more
We are a proud signatory of the National Pact on Plastic Packaging in France, pledging our commitment to achieving a global vision for a circular economy in which plastic never becomes waste. Read more
We have partnered with TerraCycle to trial global shopping system Loop, allowing consumers to responsibly consume products in refillable packaging which is collected, cleaned, refilled and reused. Read more
We have installed 12 on-site reverse vending machines for PET bottles at Avans University of Applied Sciences in the Netherlands, helping to reduce litter and encourage students to recycle. Read more
