CCEP Sustainability HeroBanner 1440x656 ActionOnDrinksOurStrategy v2 CCEP Sustainability HeroBanner 320x490 ActionOnDrinksOurStrategy Mobile

Action on drinks

Offering consumers more choice with less sugar

Too much sugar isn’t good for anyone. As a total beverage company, we’re offering consumers an even greater choice of drinks with reduced sugar. 

By evolving our portfolio, we’re helping people manage the amount of sugar they consume, and make more informed choices about their diets. We support the current recommendation by several leading health authorities, including the World Health Organisation, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption. The work we do to reduce the sugar in our drinks and provide consumers’ choice helps us to support UN Sustainable Development Goal 3.

Do you have questions about our commitments, our progress or anything else relating to our Action on Drinks?

Read our full strategy

Read our FAQs

Action on drinks: Our 2025 Commitments

Sugar reduction in our portfolio

We’ll reduce the sugar in our soft drinks by 10% between 2015 and 2020, and that’s in addition to the 5% reduction achieved in the previous 5 years.

Low and no calorie drinks

We’ll aim for 50% of our sales to come from low or no calorie drinks.


We’ll continuously evolve our recipes and portfolio to offer a greater choice of drinks.

Product information

We’ll make it easier for consumers to cut down on sugar with straightforward product information and smaller pack sizes.

Responsible marketing

We’ll make sure we don’t advertise to children under 12 and that our sales and marketing practices evolve in line with external expectations.

Progress against our targets in 2018


average reduction of sugar per litre in our soft drinks since 2015


of products sold in 2018 were low or no calorie


tonnes of sugar removed from our drinks since 2010