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Action on drinks

Offering consumers more choice with less sugar

Content finalised at beginning of May 2021 related to CCEP’s operations in Western Europe. 

For more information on sustainability related to CCEP’s operations in Australia, Pacific and Indonesia click here

We want to make it easier for people to manage
their sugar consumption.

By evolving our portfolio to offer people a wider variety of great tasting drinks, we’re helping consumers cut down on sugar and make more informed choices about their diets. 

We support the current recommendation by several leading health authorities, including the World Health Organisation, that people should limit their intake of added sugar to no more than 10% of their total calorie consumption. 

Following the recommendations of health authorities, governments are introducing regulations designed to control the level of sugar consumption. As part of this approach, we are working with The Coca-Cola Company and other franchisors to offer consumers an even greater choice of drinks – including many more drinks with low or no sugar. 

Our action on drinks helps us to support UN Sustainable Development Goal 3.

With our continued focus on providing choice for our customers, CCEP is taking action towards a stronger strategic alignment mainly focusing on healthier choices with a sugar reduced assortment and sustainable packaging. 

 

Charlotte Brohez

Category Manager Drinks, Delhaize

Our 2025 commitments

  • Sugar reduction in our portfolio
  • Low and no calorie drinks
  • Choice
  • Product information
  • Responsible marketing
Sugar reduction in our portfolio

We’ll reduce the sugar in our soft drinks by 10% between 2015 and 2020, and that’s in addition to the 5% reduction achieved in the previous 5 years.

CCEP Sugar reduction 580x486v2

Working with The Coca-Cola Company and other franchisors, we are reducing the amount of sugar in our drinks by rethinking many of our recipes, offering a wider choice and greater promotion of no and low calorie options.

Through our membership of the Union of European Soft Drinks Association UNESDA, we made a commitment to reduce our average sugar content per litre of product by 10% between 2015 and 2020. In 2018, we met our target two years ahead of schedule. By the end of 2020, we reduced the sugar in our soft drinks by 15.3% compared to 2015. 

Read our factsheet

Low and no calorie drinks

We’ll aim for 50% of our sales to come from low or no calorie drinks.

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To ensure that 50% of our sales come from low and no calorie drinks by 2025, we actively encourage consumers to reduce their daily sugar intake by raising awareness of our low and no sugar drinks through our point of sales communications. 

In 2020, 48% of our sales came from low and no calorie drinks. In Belgium, Great Britain and Spain we have already reached our target of 50%.

Read our factsheet

Choice

We’ll continuously evolve our recipes and portfolio to offer a greater choice of drinks.

CCEP Small packs 580x486v2

Smaller packs can help consumers control their calorie and sugar intake. We are committed to making smaller and more convenient pack sizes more readily available. Today, 3.7% of our sparkling soft drinks are sold in packs of 250ml or less. Due to the COVID-19 crisis and the temporary closure of the hospitality sector, consumption of these drinks has significantly decreased. However, we plan to improve availability and sales of small cans and glass bottles in all our markets in 2021.

Together with The Coca-Cola Company and other franchisors, we’re expanding our portfolio to include many other types of drinks like juices and ready to drink teas and coffees. 

Read our factsheet

Product information

We’ll make it easier for consumers to cut down on sugar with straightforward product information and smaller pack sizes.

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We are committed to providing clear and transparent nutritional information about our drinks, including information about sugar and calorie content.

To help consumers make informed choices, we support schemes that promote a consistent approach to labelling across our markets and align with EU legislation, and we’re encouraged to see growing support for colour based interpretive labelling across the EU. We are closely monitoring developments related to the EU-led process underway for front of pack nutrition labelling.

Read our factsheet

Responsible marketing

We’ll make sure we don’t advertise to children under 12 and that our sales and marketing practices evolve in line with external expectations.

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We have a long-standing Responsible Marketing policy not to advertise or market any of our products to children under the age of 12. Through UNESDA, the Union of European Soft Drinks Association, we are committed not to advertise in printed media, on websites or during broadcast programmes aimed specifically at children and we announced a commitment to remove all added sugar drinks from secondary schools across Europe.

Read our factsheet

Our progress in 2020

%

average reduction of sugar per litre in our soft drinks since 2015

%

of products sold in 2020 were low or no calorie

tonnes of sugar removed from our drinks since 2010