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Etrina Simpson

Head of Marketing

Etrina Simpson, a seasoned Marketing Manager at Paradise Beverages, brings over two decades of comprehensive experience in brand management, advertising, and marketing strategies within the Pacific region . With nearly a decade at Goodman Fielder, she has driven exceptional brand growth and market presence, leveraging her expertise in managing diverse advertising and marketing campaigns.

Etrina's professional journey began at Razor Communications Fiji, where for 16 years, she spearheaded projects for numerous high-profile clients, orchestrating successful launches, and overseeing end-to-end campaign management. Her adeptness in team leadership, budget management, production coordination, and client relations is evident through her accomplishments with companies such as CJ Patel, Beiersdorf Australia, and Viti Foods, managing significant advertising spends exceeding a million Fijian dollars.

Notably, her tenure at Wilson Addison Advertising as an Account Executive honed her skills in project execution and client communication, laying a strong foundation for her illustrious career. Etrina Simpson's multilingual proficiency in Gilbertese and English, coupled with her extensive experience, signifies her as an invaluable asset in the field of marketing and brand management within the Pacific market.