News
Celebrating UEFA EURO 2024
09/08/2024
UEFA EURO 2024TM was full of drama, passion, upsets, thrilling saves and incredible equalizers. But what goes on behind the scenes to prepare for such a major event and keep our customers and football fans refreshed?
Our team in Germany spent nine months working to rapidly scale up production to meet consumer demand at the tournament during June and July, as hundreds of thousands of football fans flocked to the stadiums, VIP areas and fan zones.
To help deliver and execute on this plan, the CCEP team in Germany:
- Set up over 100 delivery locations to supply CCEP’s brands in the stadiums, fan zones, team hotels and VIP areas
- Converted six production lines to work 24/6 – with additional storage space allocated
- Used new technology to support demand planning, midterm planning and allocation – an example of our ongoing investment to make our processes even more efficient
As the host country, Germany celebrated the tournament with special edition player cans. But do you know how we choose the players to be featured? Find out how:
Other markets across Europe also supported our customers with great execution and sprinkled a little Coca-Cola magic with football inspired displays and special edition packaging.
Our field sales teams worked hard to keep our customers and consumers refreshed during the tournament. In Germany, we provided additional support to customers in fan zones where footfall was high. Meet the team in Stuttgart, Germany:
With football fever spreading across CCEP, we gave our employees the opportunity to experience UEFA EURO 2024TM first-hand.
Meet Hendrik, an apprentice from our manufacturing team in Germany, who won tickets to watch Spain v Croatia in a Group stage match – watch to learn more about his exciting day:
