News
Dr Pepper brings a healthy dose of weird with new promotion and giveaway
02/09/2024
Coca-Cola Europacific Partners Great Britain Limited (CCEP) has unveiled a brand-new digital promotion giving consumers the chance to earn a free Dr Pepper as part of the latest phase of its ‘Try More Weird’ campaign.
The ‘Can-sultation’ promotion
Live now, Dr Pepper is giving consumers a free ‘Can-sultation’ with the Doctor when they click-through on links displayed across the brand’s social media ads. They’ll be directed to message a chatbot, where they can tick off their symptoms of boredom, including vacant staring, enjoying Excel, or having an urge to iron.
If the Doctor deems them to be in need of some ‘weird’, they’ll be directed to a digital voucher via Zappit to claim a free 500ml bottle of Dr Pepper or Dr Pepper Zerooo from participating stores – with voucher redemption available until 6th October.
The promotion is designed to get consumers to try something different, helping to drive trial of Dr Pepper Zerooo’s refreshed taste, and bring new shoppers into the category, while increasing brand awareness and driving footfall in-store.
In addition to the ‘Can-sultation’, the 'Try More Weird' campaign will also be supported by OOH and social media, interrupting those moment of boredom when needed the most with a perfectly timed dose of weird.
Dr Pepper performance
Worth £193.4m[1], the Dr Pepper range is outperforming the segment in both value and volume terms[2]. The latest campaign follows on from the brand’s redesign and Dr Pepper Zero becoming Dr Pepper Zerooo, which continues to benefit from the improved taste launched in August 2023 – growing in value by 18.3% and in 14% volume growth[3].
Dr Pepper is also growing in popularity across the pond, having recently become the second-largest soda brand in the United States[4].
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “Dr Pepper continues to become more popular, growing ahead of the flavoured carbonates segment in both value and volume terms[5], while strengthening its position as the no.2 flavoured carbonates brand in GB[6].
“This digital promotion and our latest ‘Try More Weird’ Campaign will build on this success, helping to bring Dr Pepper’s unique flavour and brand personality to life, while encouraging even more consumers to pick up a bottle and make break times more weird by embracing their quirky behaviours.”
[1] Nielsen Total GB MAT val WE 10.08.24
[2] Nielsen Total GB MAT val and vol WE 10.08.24
[3] Nielsen Total GB MAT val and vol WE 10.08.24
[4] Beverage Digest, June 2024 - Dr Pepper just passed Pepsi as the second biggest soda brand | CNN Business
[5] Nielsen Total GB MAT val and vol WE 10.08.24
[6] Nielsen Total GB MAT val WE 10.08.24