2024
New price-marked packs for Jack Daniel's & Coca Cola alcohol ready-to-drink range
19/08/2024
Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of price-marked packs (PMPs) for its Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range to help convenience retailers provide visible value to shoppers and drive sales.
The 330ml price-marked cans of Jack Daniel’s and Coca-Cola Original Taste and Jack Daniel’s and Coca-Cola Zero Sugar will roll out across GB from 19th August with a price-mark of £2.39*.
Benefits of Price-Marked Packs
Price-marked packs are growing in importance within independent and symbol convenience stores[1] as they deliver reassurance to shoppers that they are getting value for money and in turn this can help drive rate of sale for retailers[2].
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “Value remains a lead motivation for shoppers in convenience[3], followed by the demand for quality and brands[4] which makes price-marked options from our Jack Daniel’s and Coca-Cola ARTD range a perfect addition to our portfolio to help further grow the £36m[5] worth of sales achieved since launch last year. In fact, Jack Daniel’s and Cola-Cola Original Taste is already the No.1 SKU in the ARTD category[6], and a must-stock for convenience retailers.
We recommend that retailers get stocked up to help drive rate of sale of Jack Daniel’s & Coca-Cola ARTD in their store. And stay tuned for more price-marked news from our portfolio in the coming months!.”
The arrival of the Jack Daniel’s and Coca-Cola price-marked cans will be supported by point of sale (POS) materials and digital assets via our trade website My.CCEP.com, alongside other items like fridge trays and clip strips.
The PMP launch follows this summer’s ‘Born Ready to Reunite with Your Crew’ campaign from Jack Daniel’s and Coca-Cola – with and without sugar – offering fans a chance to win £500 gig vouchers, and retailers a chance to win £2,000 for a summer social along with Jack Daniel’s and Coca-Cola merchandise (subject to terms and conditions). Sampling will continue throughout the summer to drive trial and keep the brand front of mind with consumers.
ARTD Category Background
The ARTD category is now worth £554m in GB[7] and the only alcohol category in the UK predicted to grow consumption between now and 2028 as outlined by the IWSR[8]. Within this, pre-mixed drinks remain the largest segment[9], commanding around three quarters of sales and this is the segment which Jack Daniel’s and Coca-Cola sit in.
ENDS
* The recommended prices on CCEP PMPs are intended only as a guide for retailers, and they are free to set prices as they wish. Plain packs are also available.
Coca-Cola Europacific Partners Customer contact details
Email: [email protected]
Tel. 0808 1 000 000
Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some the world’s most loved brands – serving 600 million consumers and helping 1.75 million customers across 29 countries grow.
We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support. In Great Britain (GB) we employ some 3,600 people across England, Scotland and Wales across our 8 manufacturing sites, offices and depots. We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola original taste, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, GLACÉAU Smartwater, Powerade, Oasis, Appletiser and Costa Coffee RTD. In GB, we also make, sell and distribute Monster, Relentless, Reign Total Body Fuel, and Capri-Sun.
We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship, sugar reduction and energy and climate protection. We are set to accelerate the decarbonisation of our business by reducing absolute greenhouse gas (GHG) emissions across our entire value chain - including scope 1, 2 and 3 emissions - by 30% by 2030 and have set a path to become a Net Zero business by 2040, in alignment with a 1.5˚C pathway as recommended by the Intergovernmental Panel on Climate Change (IPCC) and the Paris Climate Agreement. We also continue to make progress in reducing the amount of sugar across our portfolio. Since 2015, through reformulation, CCEP has reduced sugar across its portfolio by over 25% and introduced low and zero versions of nearly all of our brands.
For more information about CCEP, please visit www.cocacolaep.com/gb or follow CCEP on Linkedin or Twitter at @CocaColaEP.
[1] Source: Lumina Intelligence Convenience Tracking Programme UK, 52WE 03/03/24 vs YA
[2] Source: Lumina Intelligence Retailer Attitudes & Behaviours Study UK, YE 2023 vs 2024
[3] Lumina Intelligence Convenience Tracking Programme, data collected 13WE 17/10/21, 13WE 16/10/22 and 13WE 15/10/23
[4] Lumina Intelligence Convenience Tracking Programme, data collected 13WE 17/10/21, 13WE 16/10/22 and 13WE 15/10/23
[5] Nielsen Total Coverage RTD Value MAT 20.04.24
[6] Nielsen Total Coverage RTD Value SKU MAT 20.04.24
[7] Nielsen Total RTD Value MAT 20.04.24
[8] IWSR’s analysis of the UK beverage alcohol market Dec 2023 (2024 – 2028 CAGR)
[9] Nielsen Total RTD Value MAT 20.04.24