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Grinders Coffee Launches its Fresh New Look!

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13/06/2024

Our Beverages , Thriving Customers | Coca-Cola Europacific Partners Australia

Grinders Coffee has launched a fresh new look, its first in more than a decade. From June 2024, Australians can anticipate new packaging to hit the shelves encapsulating Grinders Coffee’s commitment to quality and innovation. Packed and roasted in Melbourne, these beans offer  the same premium taste with a playful new design.

Recognising Australia’s high standards for coffee, the range under the premium new look will include favourites such as Crema, Espresso, Rich Espresso and Organic, alongside a new slimline pack for the 200g ground.

Burcu De La Cruz, Marketing Manager from Grinders Coffee, had this to say about the updated look. ”The new premium packs have illustrations on the side that speak to the Grinders philosophy, connecting each of our major pillars through a fun and light-hearted attitude.’ Continuing the conversation, she then went on to stress the importance of Grinders Coffee’s dedication to sustainability, ”Our strong heritage is one of quality and about making sure we are doing our best to stay connected to the needs of the community”. 

Embracing sustainability, Grinders Coffee not only envisions a better future but continues to improve the coffee experience in the present. The brand’s commitment to taste and sustainable practices resonates with consumers, driving growth and contributing significantly to the Beans Category. This includes:  

  • Grinders Crema 1kg Beans are the best performing SKU (both sales value and units) in Grocery in the 1kg Beans segment.
  • Grinders driving the growth of the Beans category, contributing 34% of the growth of the Beans category.
  • Grinders Beans sales growing +18.2% YoY, ahead of the Beans market which is growing at a rate of +8.2%.

Rooted in its humble beginnings in Lygon Street, Melbourne, Grinders Coffee has evolved to become Australia’s 5th largest coffee roaster. Despite its growth, the brand remains true to its heritage established by Giancarlo - meticulously sourcing and roasting beans to perfection creating a unique taste that is rich in flavour and aroma.