Coca-Cola Europacific Partners Australia has been unveiled as the new naming rights sponsor for PremiAir Racing for the highly anticipated 2022 Repco Supercars Championship, alongside Subway® Australia.
The new sponsorship will see veteran Chris Pither behind the wheel of PremiAir Racing’s #22 Commodore, adorned with the iconic Coca-Cola logo and red-and-black colour scheme. Teammate Garry Jacobson will pilot the Subway#76 Commodore.
PremiAir Racing revealed the eye-catching new liveries at Cbus stadium on the Gold Coast earlier this week, and in doing so welcomed the new partnership with Coca-Cola Europacific Partners Australia and Subway® Australia.
The new sponsorship with PremiAir Racing builds on the beverage company’s long-established relationship with Supercars, providing valuable opportunities to showcase the breadth of its beverage portfolio at its events throughout the year.
Jarrad Mortimer, Director of Sales On the Go at Coca-Cola Europacific Partners Australia, said:
“Supercars has a nationwide reach with a highly engaged fan base, appealing to a broad range of our customers and consumers. Our relationship with Supercars and Australian motorsport goes back over 50 years, and we are very excited to play a part in this new chapter with PremiAir Racing.
“The livery looks fantastic, and we can’t wait for the season to get underway.”
Supercars is the premier motorsport category in Australasia and Coca-Cola Europacific Partners Australia is proud to be partnering with PremiAir Racing to bring this sponsorship to life for both customers and fans.