General Manager, France Business Unit
François is responsible for Coca-Cola Europacific Partners' (CCEP) business unit in France.
His career began at Pernod-Ricard as a brand manager. He joined The Coca Cola Company (TCCC) in France in 1996. Over his 24 years at TCCC he held roles of increasing responsibility in marketing, commercial and general management in the US, Asia and Europe. Before joining CCEP, François was General Manager for TCCC in France.
He is a director of the French Soft Drinks Association (Boissons Rafraîchissantes de France), the French Food & Beverage Association (Association Nationale de l’Industrie Alimentaire) and ILEC (Institut de Liaisons des Enterprises de Consommation).